M2M Forum CEE on June 9 in Vienna showed what the ‘Internet of Things’ can do

When a stolen bicycle reveals its location. When a fabric bag takes delivery of a parcel even if the recipient is not at home. That is when M2M is involved. Automated communication between devices makes many innovations possible and changes work and daily life, the economy and society.



All the areas where M2M and the Internet of Things (IoT) are deployed, which technical innovations lie ahead and which trends are taking shape was the subject of this year’s M2M Forum CEE. On June 9, 45 speakers from 12 countries said what they had to say about M2M at the Tech Gate Vienna. Around 250 people from 40 countries attended the Forum to learn about the latest trends in M2M and to find out how they can best make use of the Internet of Things.


The 5 Subject Blocks at the M2M Forum

  • Smart City: The cities of the future are to be greener, more socially integrated and more advanced. IoT and M2M solutions have an important contribution to make toward achieving this objective.
  • Industrie 4.0: In manufacturing M2M and IoT enable resources to be deployed more efficiently, production to be made more flexibly, and even customers and business partners to be integrated into the manufacturing process.
  • Connected Future: All “things” can be connected, be it a smart watch, a toothbrush, a car or an airplane. Speeches and discussions on this issue made it clear what challenges the economy faces and what opportunities this development offers.
  • Transport & Logistics: M2M solutions enable logistics service providers to ship goods faster and more safely, and machine-to-machine communication provides any number of opportunities to offer the customer additional services.
  • Future Banking: Money is a very special good – and M2M and IoT are very special technologies. Mixing the two provides the financial services sector with ample scope for innovation.

T-Mobile Austria was one of the Forum’s lead partners. The mobile network operator supported the platform in order to take M2M forward. Together with its parent company Deutsche TelekomT-Mobile Austria and its partners provide M2M and IoT solutions for many industries and market segments.


Taking IoT and M2M further forward


Just like the partnership with the M2M Forum CEE, the Business Wall of Fame is for T-Mobile Austria a key tool with which to take M2M further forward in Austria. A competition held in eight countries, the Business Wall of Fame shows how varied the uses of M2M and IoT are. You can choose your favorite until June 22.

Nearly every enterprise, regardless of size, can benefit from M2M and IoT. For one, costs can be saved; for another, new products or even entirely new lines of business can be developed.


Solution business corners the largest slice of the cake


The CEOs in the platform debate were all well aware that a larger slice of the IoT cake can be earned with services and integrated solutions. Dr. Alexander Lautz, Senior Vice President, Deutsche Telekom, said: “Connectivity business is not so bad. Today it is the telcos’ main source of revenue and that will continue to be the case for some time to come.”


Logistics industry is one of the drivers of M2M and IoT


Which industries and areas of the economy are important for companies’ current IoT business evidently differs from country to country and depends on their economic structure, Dr. Lautz confirmed. In Germany, he said, the automotive sector and thus connected cars plays a central role. For Deutsche Telekom’s IoT and M2M business logistics, B2B solutions and manufacturing were currently the most important areas. In Hungary Tibor Rékasi, CEO T-Systems Hungary, anticipates stimuli from Smart City business.


‘Partnering’ in demand


Nevertheless, telcos themselves were not able to offer all-inclusive Internet of Things solutions for all the different industries. In the solutions business in particular, cooperation with other firms was indispensable as they had the necessary industry knowhow. Cooperation should not be a major obstacle for telcos, however. “Partnering,” Dr. Lautz said, “is embedded in Deutsche Telekom’s DNA and has been since roaming began.”


View the picture gallery of the event here.


This post originally appeared at the T-Mobile Austria Business Blog in German language.

Tags: IOT , M2M , Machine-to-Machine , Internet of Things , Industrie 4.0 , Events , Partnering

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