A packed room in Kreuzberg, office chairs next to beanbags, and in the front of the room a little podium with just a couch and a white wall on which to present ideas: this is hub:raum in Berlin, where startups from across Europe recently presented their business ideas or a product they have already launched.
At this, the Telekom incubator, startups were invited from April 6 through 8 to present their business ideas at the so-called IoT Bootcamp in Berlin. Thirteen startups into the Smart Home, B2B, and wearables took part. The program provided pitch training as well as networking with several Telekom business units and a platform debate with IoT experts such as Martin Spindler or Florian Schumacher and myself. What do M2M and IoT have in common? M2M technology is the platform on which to make the Internet of Things happen. Solutions like this can be only implemented by partnerships, that’s Deutsche Telekom has launched partner programs and support seminal business ideas with a startup incubator.
All of the preparation and networking culminated in the third and final day, which was dedicated to investors and the presentation of the startups’ ideas. Investors, mentors and the hub:raum team voted for the pitch winner at the end of the day. The winner was Atooma – A Touch of Magic. The Italian startup has created a horizontal, context-aware smart platform that provides a way to deploy smart actions and predictive suggestions based on end-user behavior by means of ready-to-go context-aware features. An automation app for Android, it leads the way subject to certain system states, for instance if the battery is almost empty or the device is shaken, with events on the device such as taking a photo and uploading it directly to Facebook or Dropbox – a kind of “if this, then that”. Once they are programmed correctly, mobile devices can read, for example, an incoming text message while the recipient drives his or her car. Another possible situation is that the user enters his office at eight clock, the ringtone automatically switches over to vibration, he leaves at 5 p.m. and the smartphone reverts to its normal doorbell mode.