What does “mobile” mean? Which devices are or can become mobile? How does digitization change different industries and, with them, the way people live? MWC exhibitors answered these and other questions over the past four days. With “Mobile is everything” as the MWC’s motto, industry experts and decision makers met in Barcelona to share news and views and initiate new business. The main topics of this year’s Congress were the Internet of Things (IoT) and, especially, the innovative Narrow Band IoT network technology. Apart from international enterprises, a lot of young startup companies presented solutions with M2M and IoT technology.
The organizer GSMA was highly satisfied with the outcome of the Congress. “Mobile World Congress hit a significant milestone in 2016 as visitors to the event surpassed 100,000 for the first time,” said John Hoffman, CEO of GSMA Ltd. “This year’s Mobile World Congress incorporated a diverse range of events, spanning multiple sectors and interests, reflecting the expanding role of mobile around the world. We once again enjoyed a tremendously stimulating show, featuring a world-class speaker line-up and a range of cutting-edge product launches that will set the tone for the mobile industry for the remainder of the year and beyond.”
Deutsche Telekom’s showcases at the Mobile World Congress, like the Cloud of Things, Narrow Band IoT and Multi-Domestic Service, were all very well received. “Our presentation at the MWC was a great success. IoT and especially Narrow-Band IoT were the predominant issues at this year’s exhibition. With smart product and service bundles, Deutsche Telekom is ahead of the game,” Dr. Alexander Lautz, Senior Vice President M2M, said.
The Innovation City in Hall 3 was a special attraction. Around 40,000 visitors immersed themselves into a Smart City and saw at first hand how digitization could change their day-to-day world. Numerous innovative and interactive exhibits covered the entire range of the industries involved. “Whether it’s remotely monitoring our homes, pets or even livestock, keeping track of our fitness levels or providing real-time information to our cars, intelligent mobile technology underpins it all,” said Michael O’Hara, Chief Marketing Officer GSMA, describing what the Innovation City had to offer. Visitors could take their seats in a true-to-life airplane and immerse themselves via smartphones and Oculus Rift headsets into one of four virtual realities. Other highlights of the Smart City were an airport, a café, a farm, a vineyard, shops, and a number of connected cars. Many other exhibitions on connected living, digital commerce, Network 2020, and personal data completed the offering.