With this year’s top topic “d!conomy: join – create – succeed,” the world’s leading trade show for the global digital economy focuses on people in their role as decision makers and shapers of the digital transformation. The prevailing tenor of opinion is that only those who take part in digitization and shape it actively can be successful. “CeBIT presents the entire spectrum of digital industry,” says Deutsche Messe Board member Oliver Frese. “Today it also stands for new business models that digitization with its high level of dynamic innovation has brought to the fore.” Digitization runs through the entire show like a clue of thread, with numerous exhibitors presenting application examples and a lively debate also being conducted on the possibilities of digitization in CeBIT forums and conferences. With its motto “Digitization. Simply. Make it happen.” Deutsche Telekom has positioned itself as a pioneer on this path. For companies large or small, for industry, SMEs or tradespeople, Telekom as a partner in digitization presents at its booth in Hall 4 a large number of different building blocks for route to digital transformation. In specific applications visitors can see for themselves all week how digital solutions lead, for example, to more customer relationships in retail, improve maintenance cycles and transportation networks, or make business processes leaner and faster. A special highlight is the launch of Telekom’s Open Cloud, the simple, secure, and inexpensive public cloud from the Deutsche Telekom data center. Along with this powerful cloud ecosystem, Telekom shows also usage examples. For instance a clever solution for the automotive industry: manufacturers can handle the complete product lifecycle management via cloud. A racing car with embedded 4G SIM card, which transfers vehicle data into the cloud, is a real eye-catcher. The transport and logistics sector benefits as well from cloud solutions, because predictive maintenance is possible. To get important data easily into the cloud, Telekom is launching a new feature for Cloud of Things: The Cloud Fieldbus connects every machine with a Modbus TCP interface to the cloud and helps make processes more efficient by means of more automation. Another hot topic is the digitization of agriculture. A “Multi-IoT Platform” is the setting where visitors experience these innovative developments in action: The ideal platform for the Internet of Things. Practical cases from the agriculture industry demonstrate how automation and digitization will have a positive impact on food production and distribution. From farm to fork and even for subsequent disposal processes: a powerful network with the best possible connectivity ensures a seamless flow of information. Connectivity and global networks are another main topic at the Telekom booth. The innovative network technology Narrow Band IoT enables new applications by providing a low cost, low power solution with wide area coverage and deep indoor penetration. As Telekom is only waiting for the specification of standards to implement this trend-setting solution comprehensively, it is informing the CeBIT visitors about the options and opportunities. As a partner for the digitization of small and midrange businesses Telekom is mainly featuring for its business customers highlight products with four core goals in mind: more sales, higher productivity, better data management, and unlimited mobile collaboration. For each of these Telekom is showcasing at its booth in Hall 4 the DeutschlandLAN NFON, the new telephone system from the TelekomCloud, the cloud service platform Microsoft Azure for easy outsourcing of IT infrastructures, DeutschlandLAN SIP-Trunk, the uncomplicated, future-proof IP connection, and CloudVPN, the secure Plug‘n’Play site networking facility for SMBs. The Telekom booth presents not only specific solutions but also experts and their opinions. In the specially designed TRANSFORUM, short for “Transition Forum”, there will be a daily opportunity to discuss digitization with leading experts and influencers. High-profile lectures and discussions with, for example, Deutsche Bahn’s Rüdiger Grube, Allianz’s Oliver Bäte, Henkel’s Dr. Joachim Jäckle, Microsoft Germany’s Sabine Bendiek, and BMW’s André Stark along with Deutsche Telekom executives and managers will reveal the latest news on digitization experiences, trends, and specific solutions. For up-to-date information about program and speakers please visit transforum.telekom.com. “Over an exhibition area of more than 5,000 square meters we are making the digital transformation something that visitors can experience. With the TRANSFORUM we are highlighting the main points as a dialog partner and driving force,” says Telekom’s Antje Hundhausen, Vice President 3D Brand Experience. Telekom experts will be at Booth C38 in Hall 4 until March 18 with their innovative services and products for interested CeBIT visitors. Come along and see for yourself!