M2M Retail & Commerce
Boosting sales through cash-free payments and monitoring processes.
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Machine-to-machine solutions offer great advantages to the retail industry, whether it's through remote
monitoring and control or process automation. M2M can also provide unique and innovative communication channels,
such as digital advertising spaces, for reaching customers. M2M solutions can optimize inventory, provide
automatic updates on maintenance needs or even handle payment services. Customers can also enjoy expanded
services such as real-time inventory data or information on special offers, leading to increased sales.
Vending machines
Managing vending machines in many diverse locations can be time-consuming and telemetry solutions can help by
providing real-time information about inventory, sales, errors or even the amount of coins and currency in
individual machines. Operators can cut costs and reduce the number of visits – as well as downtime – by keeping
tabs on equipment, allowing them to provide service only when needed. Telemetry also allows operators to
communicate with vending machines, adjusting settings or changing prices to adjust to the time of day, weather
conditions or other external factors that can affect demand.
Benefits for Vending operator:
- Real-time status of individual machines
- Reduced operating costs
- Higher service availability (reduced downtime)
Benefits for Consumers:
- Higher service availability
- Increased customer satisfaction
- Increased product availability
Digital Signage
Digital advertising and information screens are an exceptional opportunity to attract attention, increase
information retention and raise conversion rates. M2M solutions make it possible to alter messages on one or
several screens with just a click, eliminating time- and cost-intensive visits. Content can quickly be adapted
to special contexts or audiences, both in-store or on outdoor digital advertising spaces. Targeted up-to-date
information can be leveraged to boost sales for a specific product, influence crowd behavior or reach other
traditional advertising goals.
Benefits for Ad space marketers/advertisers/authorities:
- Improve advertising impact (CPM)
- Increased ad appeal
- Reduced operating costs
Benefits for Public authorities/operators of public venues:
- Real-time, public-facing communication channel
- Outlet for targeted information
- Increased visibility
Wireless Payment Solutions
Wireless payment devices expand the ways in which customers can pay and frees retailers from handling cumbersome
cash. Mobile-enabled M2M commerce can even extend the boundaries of a retailer's physical store by allowing them
to accept payments at mobile or temporary locations without a telephone line.
Benefits for Retailers:
- Reaching new customers
- Highly secure, hassle-free payment services
- Increased customer satisfaction
Benefits for Consumers:
- Simplified payment structure
- Expanded access to trusted retailers
- Eliminates need for cash
